Tag Manager + Pixel

Install Google Tag Manager in web

Create Tag for Pixel base code

Create Tags for Pixel built-in events

<script>
fbq('track', 'AddToCart', {
content_ids: {{Product SKU Array}},
content_type: 'product',
content_name: {{Product Page - Product Name}},
value: {{Product Page - Product Price}},
currency: 'TWD'
});
</script>
<script>
fbq('track', 'InitiateCheckout', {
content_ids: {{Product SKU Array}},
content_type: 'product',
content_name: {{Product Page - Product Name}},
value: {{Product Page - Product Price}},
currency: 'TWD',
num_items: {{Product Item Number}}
});
</script>

 

Product Catalog for Pixel

Google Product Category and Product Type

Reference: