在網站中加入動態再行銷代碼

https://support.google.com/google-ads/answer/3103357?hl=zh-Hant

使用符合業務類型的自訂參數

https://support.google.com/google-ads/answer/7305793

設定目標對象來源

https://support.google.com/google-ads/answer/7540515?hl=zh-Hant

全域網站代碼

<!-- Global site tag (gtag.js) - AdWords: 0000000 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-0000000"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'AW-0000000');
</script>

事件程式碼片段

<script>
  gtag('event', 'page_view', {
    'send_to': 'AW-0000000',
    //零售
    'ecomm_pagetype': 'replace with value',//recommended
    'ecomm_prodid': 'replace with value',//required
    'ecomm_totalvalue': 'replace with value',//recommended
    //Hotel
    'hrental_enddate': 'replace with value',
    'hrental_id': 'replace with value',//required
    'hrental_pagetype': 'replace with value',//recommended
    'hrental_startdate': 'replace with value',
    'hrental_totalvalue': 'replace with value',//recommended
    //本地優惠
    'local_id': 'replace with value',//required
    'local_pagetype': 'replace with value',//recommended
    'local_totalvalue': 'replace with value',//recommended
    //旅行
    'travel_destid': 'replace with value',//required
    'travel_enddate': 'replace with value',
    'travel_originid': 'replace with value',
    'travel_pagetype': 'replace with value',//recommended
    'travel_startdate': 'replace with value',
    'travel_totalvalue': 'replace with value',//recommended
    'user_id': 'replace with value'
  });
</script>

Tag Manager and gtag.js

https://support.google.com/tagmanager/answer/7582054?hl=en

Google Ads Related Tags in GTM

https://support.google.com/tagmanager/topic/6334091